“Winter is the time for comfort, for good food and warmth, for the touch of a friendly hand and
for a talk beside the fire: it is the time for home.”
– Edith Sitwell

Like so many small businesses in communities like ours, it’s not just business – it’s personal. Many of us are neighbors or connected to each other through mutual friends, schools, churches, and community organizations. Our paths cross at the grocery store, the post office, at Seahawk parties, and at our businesses. The customer who visits our shop in the morning may be on the other side of the counter later that day, assisting us at their business.

For those who have small shops like Primrose, there’s a personal nature to everything we do. We welcome people to the shop as one would welcome a guest to their home. We swap stories, share recipes and decorating tips, and show each other pictures on our phones. Our Primrose buyers often have certain customers in mind when we bring in new things and our staff truly enjoys helping our guests find something they love. When visitors to the shop leave with a little spark of inspiration or more bounce in their step, it makes our day. Even this newsletter article is personal; instead of a generic promotional marketing piece, it’s a ‘from the heart’ letter to let you know how we feel and how much we genuinely appreciate you.

As we head into the new year, we had to begin by expressing our gratitude. Your patronage is deeply appreciated and sustains the business, but it’s your friendships and enthusiasm for Primrose that sustains us as individuals and makes our hearts sing on a daily basis. In the blustery winter months ahead, please remember we are here in our cozy, twinkle-lit shop, with candles and music and hot coffee, hoping to see you come through the door. Cheers to the new year, and to living in such a wonderful community!